Asked and Answered By Soul

Building A Brand That Stands Out with Rachel B. Lee

April 25, 2021

On this episode of Asked and Answered by Soul, Jennifer Urezzio and fearless #ladyboss Rachel B. Lee share insights and wisdom about building a brand, unleashing the powerhouse within, getting uncomfortable, taking chances, and learning to live life with no regrets.

Tune in as Jennifer and Rachel talk about the importance of understanding who you authentically are as you build and evolve your brand – the more real you are, the more your brand will grow. Rachel also shares her four-quadrant model for branding, and how it’s key to be unapologetically you, and keep going in spite of whatever fears you have.

Connect more with Rachel at and at  

About Rachel B. LeeRachelJoshLee-2.jpg

Rachel B. Lee is a fearless #ladyboss.

After receiving her MBA from the University of Texas, Austin, McCombs School of Business, she entered the technology industry at Microsoft.

Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire and won the speaker excellence award in 2018 for her session on modern selling and LinkedIn.

Her multimillion dollar brand strategy for the Microsoft Partner Network still reaches millions.

She's currently a Gartner Senior Brand Manager leading Software Advice's branding and marketing strategy.

She's also a branding expert at StandOut Authority, helping people find their voice, create influence and build lasting relationships on LinkedIn. You can learn more about her at


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